TREC Clarifies SOP 12-5
SOP 12-5 now allows members to omit the firm name in social media advertising forums if the social media tool allows limited characters. The omission of firm name is permitted so long as there is a link in the post that directs users to a page where the requisite firm name is included. This is sufficient under Texas statutes and regulations as well.
535.154
(j) A real estate licensee placing an advertisement on the Internet, electronic bulletin board or the like must include on each page on which the licensee’s advertisement appears any information required by this section and §1101.652(b)(23) of the Act. For purposes of this subsection, “page” means each html document of a website, which may include several screens of information that are viewed by scrolling down to the end of the document.
(k) A real estate licensee placing an advertisement by using an electronic communication, including but not limited to email and email discussion groups, text messages, and social networking websites must include in the communication and in any attachment which is an advertisement, the information required by this section and §1101.652(b)(23) of the Act. For purposes of advertising on social networking websites that limit the number of characters in a communication and the required information would consume more than 10% of the available character limit, a licensee may include a direct hyperlink containing the words “TREC DISCLOSURE” which links to the information required by this section and §1101.652(b)(23) of the Act.
For more information, contact Robert Gleason at 817-336-5165, ext. 110, or r.gleason@gfwar.org.
Add to Google